Karen OBrien

Strategic Web3 Marketing Executive | Driving Growth, Brand & Ecosystem Impact Experienced marketing leader at the forefront of blockchain and Web3 innovation. I help brands scale. From launching projects to growing engaged developer and user ecosystems. My strength lies in translating complex technology into compelling narratives that drive adoption, loyalty, and cultural relevance. Proven track record across global campaigns, community growth, influencer strategy, and executive thought leadership. I operate at the intersection of strategy, storytelling, and execution, with a bias for action and results. I DELIVER: Marketing Leadership - Product Marketing - Brand Marketing - Digital/ Social Marketing - Social Media Centers of Excellence - Go-To-Market (GTM) - Executive Social Presence - Technology, Blockchain, AI Marketing Marketing Strategy: - Communications Strategy - Content Strategy - Channel Strategy - Influencer Strategy - Creative Direction - Community Management - PR/ Crisis Management Paid Media Strategy and Planning: - Demand Generation - Integrated Campaigns - Audience Insights Tools: - Sprinklr - Sprout Social - Meltwater - Active Campaign - Hubspot - Canva - Notion - ChatGPT, Gemini, Copilot - X, LinkedIn, TikTok, YouTube, Twitch, Instagram, Reddit, Telegram, Discord, Bluesky native.